Footwear companies
(Apolitical companies include Red Wing Shoes, On Running, and Newton Running. Least offensive alternatives are New Balance, Dr. Scholls, and Skechers.)
Nike
(also Jordan Brand, Foamposite, Converse)
- (see our detailed review of Nike) -
The original racist hate company that picked Colin Kaepernick as their
endorsement hero. Despicable anti-American company. Against
Trump's travel ban. Consider NewBalance and Dr. Scholls instead.
Converse
(owned by Nike) - Honors 11-year old drag queen in
advertisements.
Dr
Marten - Gone full sicko! Shoes with an image
of a woman with double mastectomy scars, to celebrate women with
gender dysphoria who chop off their breatsts. Donated to the violent
Marxist group Black Lives Matter and other race-mongering groups in
order to "fix" systemic racism, Pride and transgender tribailism.
Florsheim
- Gone woke!
Race-mongering and donated to The Equal
Justice Initiative, Campaign Zero, and Fair Fight.
Adidas
- (also owns Salomon shoes, Taylormade
golf, Maxfli) Unapologetically supports the violent
Marxist group Black Lives Matter right at the top of their
website in bold letters. Also donated to the Minnesota Freedom
Fund (bails out man who wants
to rape children). Donated $120 million to BLM releated causes.
They are so rabidly obsessed, that their shoes play second fiddle to
BLM! Adidas ran a disgusting ad celebrating men playing in
women's sports. Addidas used
a man to model women's clothing. Adidas canceled Kanye West. Dem donors.
German company pushing wokeism on America. Karma Strikes Back: Adidas
store looted
during the 6/9/2025 LA Riots.
Puma
(owned by the French holding company Groupe Artémis S.A.)
- Pushing the usual systemic
racism nonsense. Donated in excess of 3 million dollars to "work on
criminal justice reform" (AKA dismatle the justice system) and for
"issues affecting the LGBTQIA+ community". Puma sponsored
Gwen Berry, the Olympian who turned away from the US flag.
Vans
- (See under CLOTHING > VF
Corp) - (see our detailed
review of Vans) - Pushing "diversity", "equity", "systemic
racism", "justice", blah blah blah. Plans to hire less white people by
2025. Joined the anti-Trump group Stop
Hate For Profit.
Tom's
Shoes - Donated $100,000 to the violent Marxist
group Black Lives Matter and other organizations "fighting for racial
justice", thus reinforcing the lie of systemic racism in America.
Reebok
- Tribalism. Employees and
PAC's donated 87.5%
to democrat House candidates. Joined the anti-Trump group StopHateForProfit.
Rebranded as SneakerBox and still open in Russia.
Keen
Shoes - Pushing
leftist nonsense: Global warming hysteria, systemic
racism, diversity (AKA discrimination),
supports the violent Marxist group Black Lives Matter.
Deckers
- Donated $500,000 to
organizations including the violent Marxist group Black Lives Matter.
Foot
Locker - See under "Camping / Sports".
Zappos shoes - Owned by Amazon, which is our #1 boycott target!
Denali
shoes - A product of Pacific Trail, which is owned
by Columbia Sportswear (see under CLOTHING).
Employees and PAC's at Columbia Sportswear are rabid
Dem donors. Pacific Trail is based in the Marxist city of
Portland. Columbia Closed
all of their North American stores for 2 hours in honor of armed
robber/fentanyl user George Floyd.
Merrell
(parent company Wolverine Worldwide) - "Making justice, D.I.E.
(diversity, inclusion, and equity) a key strategic pillar within our
business", LBGTQ and gender tribalism.
Dr.
Scholls - Pride tribalism tweets.
Owned by Yellow Wood Partners, from which we cannot find any political
donations.
New
Balance - Pushing
climate change nonsense, has a pride collection. Overall, New Balance
is still one of the least offensive footwear companies in this highly
woke industry. NB is not pushing systemic racism nonsense
and has a stellar donation
record. NB was one of the very few footwear companies that did
not urge president Trump to remove his proposed 25% China trafiff on
footwear.
Brooks
Running - Very woke! Pushing D.I.E. (diversity, inclusion,
equity), pushing climate change nonsense [1,
2]. Race quotas! Wants to
have 50% women and 30% black, indigenous and people of color
employee representation in the US at every level. Based in the Marxist
city of Seattle.
Sperry
- Pride tribalism.
Brooks
Brothers - See Authentic Brands Group
under "Clothing".
Frye
Boots - See Authentic Brands Group
under "Clothing".
Saucony
- Pushing D.I.E. (diversity, inclusion, equity). Supports the violent
Marxist group Black Lives Matter [1,
2]. Matching employee donations
to Black Lives Matter
Boston, Global Empowerment Mission, Black Community, Minnesota Freedom
Fund, ACTBlue Charities, NAACP Legal
Defense & Educational Fund, ACLU,
Loveland Foundation, Black Health Alliance.
Johnston
and Murphy (owned by Genesco) -
Woke! Wants
'equality' (which we know as a code
word for racial socialism), race-mongering about an end to
'racial injustice', supports NAACP Legal Defense and Education Fund,
pride and women's tribalism, etc.
DSW
Shoes (Designer
Brands Inc.)- Race mongering Tweets about black
lives matter, employees marching
for pride equality. Employees and PACs donate
almost exclusively to democrats.
On
Running - Highly woke! Pushing
D.I.E., wants 'social change', ESG, LBGTQ tribalism, CO2 climate
change nonsense. Swiss company. How will this woke company meet their
diversity goals considering that less than 1% of the Swiss population
is black.
Skechers
- Pride tribalism. D.I.E.
Small
donations favor democrats. $1,435 to Biden, $68 to Trump. Not as
'woke' as most shoe companies.
Timberland (owned by VF
corp worst in clothing)
- Celebrated
'friend' Virgil Abloh for 'moving diversity forward'. Abloh donated
$20,500 to bail funds and other causes related to the BLM movement. Pushing
the climate change lie with
endless tweets.
Deckers
(owns UGG, Teva, Sanuk, Hoka One One and Koolaburra) - D.I.E., ESG, keeps
track of employees by race, has short and long term 'DEI
strategic objectives', climate change nonsense.
Ariat - A reader reports that
this company supports and celebrates pride month as well as D.I.E.
Headquartered next to Oakland, CA
Cole Haan - Pride tribalism.
Donating
a minimum of $25,000 to The Trevor Project. Buy John
Candor instead.
Shoes.com
- Dropped Ivanka Trump's line. UPDATE:
Great news... Now bankrupt!
Apolitical shoe companies to support
Red Wing Shoes - Appears to be apolitical. Based in Red Wing, MN.
Newton Running - Appears to be apolitical. Based in Boulder, CO.
Unite Us - Founded by NBA player who refused to kneel for BLM.
Offensive, but not as offensive as most shoe companies
Dr.
Scholls shoes - Appears to be owned by an apolitical
company in Yellow Wood Partners.
New
Balance Athletic - Shoes, clothing, more. Stellar
donation
record. However pushing climate change nonsense, pride tribailsm
donations, and a race-mongering
tweet.