'Woke' beauty companies that rewarded the rioters


This might be the most 'woke' industry of all, with the retail clothing business being a close second. As a whole, these companies perpetuate the systemic lie of systemic racism (in police and in society in general). They reinforce the racist narrative that "people of color" cannot succeed because white people are opppressing them. These companies justify further division, hatred, protests, looting, and mayhem.


What the people running these companies also don't understand is that leftists are never satisfied. They are permanently outraged. The George Floyd riots caused about $2 billion in property damage in 2020. If the Derek Chauvin trial didn't turn out the way that these race-mongering groups wanted, there would have been another 2 billion dollars in damage.


The following companies justified the George Floyd riots (where indicated) by making various donations, all along racial lines. There may be more companies that we are not aware of. Let us know. Also, let us know if you identify any beauty product companies that have not become 'woke'. See that list at the bottom of this page.


v = The company is additionally taking steps to encourage people to vote. Remember that the people who are too lazy or disinterested in voting, tend to vote Democrat when pushed to vote. The people who push "get out the vote" know this and they also focus on Democrat areas. They also advocate for left-wing voting policies.

tribal = Pushing divide & conquer LGBTQ, gender tribalism, and/or supports sexual grooming of children. [We haven't researched every company below regarding this item]

blm = Pushing CRT, race-mongering, grievance-mongering, and/or discriminatory donations or practices

alert = DNC aligned, anti-Trump, anti-Republican agenda, and/or otherwise trying to interfere with politics.


In alphabetical order (after Maybelline, Sephora and Honest):


blm tribe Maybelline (Owned by L'Oreal) - Donating to the NAACP. Partnership with trannie, Dylan Mulvaney even after Budweiser boycott. Ad featuring a trannie after the Bud Light fallout. Loyal dem donors. Maybelline based in NYC.

blm ulta worst Sephora (French-owned) - Sephora cancelled all future partnerships and cut ties with beauty influencer Amanda Ensing for being a Trump supporting conservative. Against Florida's Parental Rights Bill. In typical leftist fashion, Sephora hypocritically claims to be all about being "inclusive", when in reality, they are the polar opposite. Sephora are bigots who stand against conservatives. Sephora offered to settle with Amanda Ensing if she would be silent. Donated more than $1 million to National CARES Mentoring Movement, the Center for Urban Families, the NAACP, the National Black Justice Coalition, and the National Black Coalition on Black Civic Participation Black Women’s Roundtable. Reserved 15 percent of its shelf space for products made by black-owned companies. Karma: Sephora's Cerritos, CA store got looted. Looted for a 3rd time!

blm ulta worst Honest Beauty - AKA "Dishonest Beauty". Founded by Trump-hating, race-mongering, Hollywood leftist, Jessica Alba, who celebrated when Trump was banned from social media, and parroted the democrat party and media's false narrative that Trump "incited" the "disgusting" January 6th "insurrection". Donated $100,000 to the hyper-partisan, far-left-wing, race-mongering NAACP Legal Defense and Educational Fund and the race-mongering Equal Justice Initiative, as well as matching all employee donations made towards civil rights organizations.⁣


BELOW: Honest Beauty founder, Jessica Alba spreading lies about Trump and January 6th. Like a typical leftist, she perverts language -- She says she is simply defending democracy. Period! Case closed!



blm Allies of Skin - Donated to ACLU, Black Visions Collective, Black Lives Matter, and Action Bail Fund.

blm Anastasia Beverly Hills - Donation of $1,000,000 to Black Lives Matter, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project.

blm Augustinus Bader - Donating proceeds to NAACP Legal Defense Fund and Black Lives Matter.

blm Ben Nye - Donated to the NAACP Legal Defense Fund, Black Art Futures Fund, and The Movement for Black Lives.

blm alert Benefit Cosmetics - Joined Civic Alliance. Donation in support of the violent, Marxist BLM movement.

blm Billie - Donated $100,000 across Black Lives Matter and the NAACP.

blm Bioderma - Pledged to donate to the Minnesota Freedom Fund, which bailed out a man who wants to rape children.

blm Biossance - Pledging $100,000 to the ACLU, the Minnesota Freedom Fund, Color of Change and Black Lives Matter.

blm tribal alert BirchBox - Highly woke! Joined the anti-Trump group Stop Hate For Profit. Wants 'racial equity'. Discriminates against white people. 'We intentionally partner with BIPOC-founded, owned, and run beauty brands'. Also 'Empowering women'.

blm tribal Bliss - Donated $40,000 to The Antiracist Research & Policy Center.

blm Boscia - Donations to the NAACP Legal Defense and Educational Fund.

blm Boy Smells - $10,000 to the NAACP, Black Lives Matter, and the Black Visions Collective of Minnesota.
blm CeraVe - Donated to the the NAACP.

blm Charlotte Tilbury - Donated to ACLU, Black Lives Matter, and the NAACP, and will continue to.

blm Cocokind - Donated $10,000 to the ACLU.

blm Colourpop Cosmetics - $25,000 to the Minnesota Freedom Fund and $25,000 to the ACLU. Additionally, they pledged $250,000 in support of Black communities through various organizations.
blm Cover FX - Donating to the libertyfund.nyc (to bail out criminals)

blm tribe CoverGirl - Donated to the NAACP Legal Defense Fund and Black Lives Matter. Hired a male covergirl.

blm DECIEM - Donated $100,000 across Black Lives Matter and The NAACP Legal Defence & Educational Fund.
blm Dermalogica - Donated to the NAACP

blm DevaCurl - 50,000 donation to Black Lives Matter.

blm Drunk Elephant - Donated to Black Futures Lab, Campaign Zero, Movement for Black Lives, Broken Chains Awareness, and the The National Black Justice Coalition.

blm tribe v e.l.f. Cosmetics - Highly woke! Donate $25,000 to the Color of Change organization "to help support their efforts to fight injustice and create a more human world for Black people in America. Pushing D.I.E. Keeps track of employees by race. We "monitor and conduct regular diversity audits". Donated $35K to Pull Up For Change, a race-mongering organization. Partners with LGBTQ+ group. Held a "It's Pronoun Time" masterclass for employees.

blm Estée Lauder (owns Smashbox, Aramis, Aveda, Bumble and Bumble, Darphin, Jo Malone, La Mer, Lab Series Skincare For Men, Ojon, Origins and Osiao) - Donating $10 million to the NAACP and other "racial equality" organizations.

blm Farmacy - $10,000 to the Color of Change organization.

blm Fenty Beauty - Donated to the NAACP Legal Defense and Educational Fund, an official partner of Black Lives Matter.

blm Fur You - Donating to the NAACP Legal Defense Fund as well as the Brooklyn Bail Fund.
blm v Glossier - Donated $500,000 to Black Lives Matter, the NAACP Legal Defense & Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We the Protestors. Also a $500,000 grant to support Black-owned businesses.

blm Glow Recipe - Pledged $10,000 to the Black Vision Collective.

blm Golde - Raised over $10,000 in support of the NAACP Legal Defense Fund

blm Grande Cosmetics - Donated $25,000 to the NAACP.

blm Herbivore - Donated $46,000 to Black Lives Matter and ACLU
blm Hourglass Cosmetics - Donated $100,000 to the NAACP, Black Lives Matter, Marsha P. Johnson Institute, Loveland Foundation, and Thurgood Marshall College Fund.

blm Huda Beauty - Donated a total of $500,000 to the NAACP.

blm Ilia Beauty - Donating 50,000 across Black Lives Matter and the NAACP Legal Defense and Educational Fund.

blm The INKEY List - $10,000 donation to the NAACP Legal Defense and Educational Fund.

blm iS Clinical - Donations to ACLU and Black Lives Matter.

ulta Jones Road Beauty - Refuses to advertise on Tucker Carlson's Twitter show.

blm Josie Maran Cosmetics - Donated $50,000 to the Loveland Foundation, a therapy fund for Black women and children.

blm Kosas - Pledged $20,000 "to organizations who are actively fighting to make real change: Black Lives Matters, Black Lives Matters LA, and Color of Change.

blm La Roche-Posay - Donated to the NAACP.
blm Lashify - Investing $100,000 to help build Black-owned brands.

blm alert LipSlut - F*ck Trump and F*ck Kavanaugh lip glosses and mattes. Donating 100% of its earnings to organizations that support the black community, including Black Lives Matter, the Equal Justice Initiative, and the NAACP Legal Defense and Educational Fund.

blm The Mane Choice - Donating to organizations that are committed to helping lead the way to a more diverse and socially equitable world

blm tribe L'Oreal - (owns: Urban Decay Kiehls Cerave Yves Saint Laurent cosmetics Lancome Biotherm Clairsonic)

blm alert Madison Reed - Amy Errett, Founder/CEO is a never-Trumper. Donated to Color of Change, and NAACP legal defense fund.

blm Meet Flamingo - Donating $500,000 to organizations against racial injustice and those that offer mental health resources and access to Black communities.

blm Mented Cosmetics - Donating to bail funds to uplift protestors across the country.

blm Milk Makeup - Matching Snitchery's donation (of her entire earnings from sales) to Black Lives Matter.

blm Nails Inc. - Donating 100 percent of U.S. proceeds to Black Lives Matter.

blm Nécessaire - $10,000 donation to the NAACP Legal Defense and Educational Fund.
blm Neutrogena - Donating $100,000 to NAACP and an additional $100,000 to Black Lives Matter.

blm Noto Botanics - Donated to the George Floyd Fund, Reclaim the Block, and the Minnesota Freedom Fund.

blm Nudestix - Donating $25,000 to BEAUTY BE CHANGE scholarships for people of color in marginalized communities.

blm NYX Cosmetics - Donate to the Minnesota Freedom Fund and the Black Lives Matter movement

blm Olehenriksen - Donating to the Black Lives Matter movement.

blm Olive & June - Donating $10,000 to the Color of Change organization.

blm Ouidad - Donating to the National Urban League
blm Ouai - $100K to organizations that support the Black community and the advancement of an actively anti-racist society, including $25K to Black Lives Matter.

blm Paula's Choice - Donate $10,000 to the Color of Change organization.

blm Pattern Beauty - Donated to Black Lives Matter, NAACP, Color of Change and the Equal Justice Initiative.

blm Peter Thomas Roth - Donated to the ACLU

blm Philosophy - Donations to The Loveland Foundation, NAACP and Black Lives Matter.
blm Ren Skincare - Donation to the Black Lives Matter movement.

blm Rare Beauty - Donations to the Bail Project and the NAACP Legal Defense fund.
blm Renée Rouleau Skin Care - Donated to the Texas Civil Rights project, Austin Justice Coalition and the CSRD at UT Austin.

blm Sally Beauty - Pushing D.I.E., ESG.

blm Saturday Skin - Pledged $10,000 to the ACLU.
blm Soko Glam - A donation to Black Lives Matter.

blm Summer Fridays - Donations to Black Lives Matter and the Minnesota Freedom Fund.

blm Sunday Riley - $50,000 donation to the NAACP Legal Defense Fund
blm Supergoop! - “We are donating, we are learning and we are listening. Black Lives Matter."

first tribe ulta Ulta Beauty - WOKE! Pushes ESG. "Celebrates" being a 90% female company. Aren't we supposed to be inclusive and equitable? Donated to the CRT-fueled Equal Justice Initiative. Discriminatory race-based donations and goals. Joined StopHateForProfit. Partners with Dylan Mulvaney. Woke commercials. Karma stikes back: Victims of their own anti-law and order politics, their stores keep getting robbed! Long Island, Norridge (Chicago), Seal Beach, Calabasas, Valencia, Beaverton OR, Newtown Township, South Gate, Rolling Hills Estates, Morgan Hills (8 times), etc. They deserve to be robbed because their politics is a threat to our democracy. Let this far-left-wing company go out of business!

blm tribe Urban Decay (owned by L'Oreal) - donated to the Minnesota Freedom Fund and Black Lives Matter.
blm Verb - $10,000 to the NAACP and ACLU

blm Youth To The People - $50,000 to Black Lives Matter, Black Girls Code, and the NAACP.


What have these companies done to support causes such as the Alliance Defending Freedom, Project Veritas, Freedom Watch, Freedom Works, Citizens United, Americans For Prosperity, the American Center for Law and Justice, Gun Owners of America, the Heritage Foundation, the America First Policy Institute, the NRA, Hillsdale College, the RNC? Our guess is that nobody has donated one dime.


What about good companies?


Jes Organics - Bath & Body, skin care, makeup, Based in Mesquite, Nevada.

Revlon - Ronald Perleman, the chairman of Revlon, donated $125,000 to The Trump Victory Committee in 2017. Revlon has been harassed by the BLM mob into hiring based on skin pigmentation.

Chi Haircare - Owner Farouk Shami donated to President Trump in 2016 and continues to support him.

Nimi Skin Care - Anti-woke company that advertises on PublicSq

Sigma Beauty - Seems to be apolitical. Let us know if you discover otherwise.

Smashbox - Seems to be apolitical. Let us know if you discover otherwise.


There are too many other brands to research. Do your own research before you buy.


For a general retail store we recommend BeautyBrands.com


Go back to Liberal Companies you should boycott.